05 / The story behind the work
A lifetime of hiding became a reason to build something better.
MindUnmasked was founded by Nathaniel "PK" Haefs. After his daughter was diagnosed with autism and ADHD, PK began recognizing familiar traits and experiences in his own life.
Learning about autism, ADHD, masking, and neurodivergence helped his identity, relationships, career, and connection to punk and goth culture make sense in a new way. He created MindUnmasked so other artists could feel safe, supported, valued, and free to create.